Gabriel Urist for Voo Store


Voo Store, the streetwear and high fashion concept store can now add one more cutting edge designer to its list: Gabriel Urist.  Urist is a New York-based innovative jeweler whose ability to be on the pulse of contemporary culture has made him the go-to artist for legendary pop culture brands such as MTV.  His ‘SHOELERY’ line, which consisted of metal adornments for shoes, has been worn by trailblazers such as Jay-Z, LeBron James and Kanye West.

This time around Urist brings his authentic and distinctive style to Berlin via his first collaboration with Voo Store.  The new collection was unveiled at his solo show on January 14th 2014 and features jewelry in the shape of uni-sex necklaces and rings made from precious metals.  In Urist’s classic trademark style, the ‘Berlin’ pendant chains and metallic cut out shapes are likely to be a hit for street and sports accessory enthusiasts.  We’re already looking forward to the next collaboration by the pair!

About The Collaborators

Voo Store

Founded in November 2010 by Yasin Müjdeci, Voo has quickly gained international esteem, becoming a cruci   al destination for any fashion-savvy world citizen stopping through Berlin (and was even voted “Superstore” – World’s Best Store 2012 by Curated by Herbert Hofmann and furnished by Sigurd Larsen, Voo is also home to Companion Coffee, making the store a place for you to stop by and stay awhile. As a gathering place for creative minds in Berlin there are also regularly organised exhibitions, readings, concerts and showcases of new works from various designers and artists.

Gabriel Urist

Gabriel Urist works in New York City with various artists and brands to create statement jewelry.  His collaborators include Spike Lee’s company and the pendant versions of Urist’s 4-finger LOVE x HATE rings, can be seen in Spike Lee’s iconic film, Do The Right Thing.  For Nike, Urist created a collection of wax carvings for Nike’s famed Air Force 1’s, Air Max, and Air Jordans, casting them in different metals, adding enamel, gemstones, and engravings.  He has also worked with highly respected fashion designers like Zac Posen, Marc Jacobs and Narcisso Rodriguez.

His work is displayed in several U.S. galleries, as well as in Tokyo, Barcelona and Paris.



*Biki John is an experienced editorial and communications professional with strong marketing knowledge, specialising in the creation of digital and print content (both visual and editorial) for emerging and established brands.  Her diverse clients include Mercedes Benz Fashion Week, Lipsy, F95 Store, Arise, JNC, Husk, Push It and singer VV Brown.