Pink for men


If we go back to the very beginning of the 20th century, instances show that pink or blue weren’t yet associated with one gender or the other. Then decades of research trying to figure out whether this phenomenon was related to our genes have never been able to prove any correlations. The United States seems most likely at the source of what we can call a clever marketing idea, one which has spread across the world and shaped our perception of both colors.

So what becomes of the modern man when he wears this ‘female’ color out? We can agree on the fact that, if not done subtly, it can easily get tacky or obnoxious. For several seasons now, we have seen the “men in pink” trend emerge both on runways and streets in various combinations. We’re talking everything from full throttle pink on pink to the more subtle details. We are, in fact, thrilled to see men shed the dated preconceptions of this color and own the bold look.

Here are our favorite runway looks for the daring trend.


Our beloved designer came out with a full-printed outfit for this summer, now available through his online shop.

julian zigerli ss15
Julian Zigerli SS’15


Raf simons 2
Raf Simons SS’15


In a few years, the collaboration between both labels have become the thing in terms of high end futuristic sneakers and we often find some pink touches here and there.

Raf Simons x Adidas Ozweego 2 (FW13)

Knowing the current fan fever for Stan Smiths, we didn’t really understand why they needed Raf Simons to color block this model, except for steeply increasing the price.

Adidas x Raf Simons ‘Stan Smith’


He is pretty much one of the first Russian designers (from his real name, Гоша Рубчинский) to get hyped outside of his native borders, which is partly due to the fact that Comme Des Garcons took him under its wing. Young skater boys has pretty much been his trademark since his early beginning, and pink has been a recurring thing throughout.

gosha-rubchinskiy full pink outfit
Gosha Rubchinskiy SS’15
gosha-rubchinskiy pink sweater
Gosha Rubchinskiy FW12
gosha-rubchinskiy pink mohair
Gosha Rubchinskiy FW12
gosha-rubchinskiy pink mohair sweater
Gosha Rubchinskiy SS13

Clara Martin

Picked up from her SS’16 collection, this freshly graduated student has lots to give in terms of colourful clothing.

Clara Martin SS’16


We love this outfit from his SS’16 collection, which was just shown at Berlin Fashion Week (see the full recap here)

Sadak SS’16

M+RC Noir

The secret Paris-based label (pronounce ‘marché noir’) has already gained great visibility in the US,  giving some fresh air to streetwear.

M+RC pink jacket
M+RC Noir – Pink Multipocket Hood Jacket


This polish streetwear label has been quickly evolving and becoming a success story. Retailers include heavyweights Antonioli and VFiles.

MISBHV FW’15 – Iceberg wool coat
MISBHV SS’15 – Eyecatching shorts


Nothing to add to this classic, you can easily get that cap on eBay.

Ralph Lauren