XXX is the title of Romanian designer Lucian Varvaroi’s debut collection. Primarily taking inspiration from commercial sportswear, XXX explores it’s reputation in the look of Eastern European Macho-Man archetypes. Varvaroi ultimately loosens this approach by using a pop futuristic language within the garments. Check his unique designs out below, further disclosed by a fashion film which captures the collection in an elaborate yet dynamic mise en scène, created by Carnation Studio:
[arve url=”https://vimeo.com/364466886″ align=”none” thumbnail=”13432″ /]
Film — Horatiu Sovaiala and Raya al Souliman
Photography — Horatiu Sovaiala
Fashion — Lucian Varvaroi
Styling — Petra Dudea
Photography — Horatiu Sovaiala
Fashion — Lucian Varvaroi
Styling — Petra Dudea