Designer to Watch: Dom Sebastian

Berlin-based photographer Peter E. Reiche reflects on the surreal spectacle of Dom Sebastian’s SS20 London Fashion Week show — a hypnotic fusion of fashion and art

Following his SS20 presentation at London Fashion Week, artist and designer Dom Sebastian reaffirmed his place as one of the most exciting experimental voices in British fashion. Known for his vivid collision of colour, form, and texture, Sebastian’s work exists at the intersection of digital art and material craft — a world where the boundaries between the virtual and the physical dissolve.

Since graduating from Central Saint Martins in 2018, he has continued to develop a visual language that feels both futuristic and tactile, blending elements of textile and graphic design into something uniquely his own. Berlin-based photographer Peter E. Reiche shares his impressions and photographs from the show, capturing the euphoric energy and immersive atmosphere of Sebastian’s kaleidoscopic universe.

“Being sucked into Dom Sebastian’s presentation for LFW SS20 did something to my mind comparable to a funky therapy session. Not just because of the trippy textile designs dancing before my eyes, but because of the presentation’s calm, and hypnotising performance — like being pulled behind the mirror by a drugged caterpillar, into Alice’s Wonderland of childhood memories.”

“You are the hero in a story where your only job is to become one with the environment — one with the patterns. The feeling shifts between being unsettled and deeply relaxed. And early in life, you realise that sometimes you are just a screen for life’s projections. That was what Dom Sebastian’s creations did to me. Wow — that’s more than you’d expect from a regular fashion show!”

“You are the hero in a story where your only job is to become one with the environment. One with the patterns. The feeling switches between being upset and the deepest relaxation. And early in life, you recognise that sometimes you are just a screen for life’s projections. That was what Dom Sebastian’s creations did to me. Wow, that’s more than you would expect from a regular fashion show!”