Friedrich Fromm – Fernah

Passed summer, Seefashion, the graduate show of Kunsthochschule Berlin Weißensee, took over the Kulturforum. A stormy forecast forced the show indoors at the last minute, but the striking entrance hall proved to be the perfect stage.

Among the 28 bachelor and master graduate collections, many stood out, and over the coming weeks we will introduce some of them.

We begin with Friedrich Fromm‘s collection Fernah.

Fromm had already gained visibility during Berlin Fashion Week, where several of his looks were featured in Christiane Arp’s Berlin Curated showcase and exhibition. At Seefashion, he presented his full collection of 13 menswear looks.

The collection draws inspiration from the designer’s rural hometown, interwoven with his urban perspective, merging local craft and textiles with a more universal menswear vocabulary. The tension between functionality and decoration, wearability and exaggeration, tradition and modernity, forms the core of Fernah—anchored by the designer’s personal connection as a guiding thread throughout.

Highlights include intricate knitwear created in collaboration with German knitwear label Anke Hammer, and textiles incorporating second-hand folklore ribbons, laser-cut scales, elaborate embroidery, and sharp tailoring. The palette moves fluidly between muted tones and vibrant shades of blue, red, and white, bringing a spirited, optimistic energy to menswear. Sustainability also plays a key role: Fromm works extensively with deadstock and second-hand materials, supported by generous donations from Hochschule Reutlingen, A Kind of Guise, and Colors Company Como.

Fromm’s overarching vision combines classical tailoring and artisanal techniques with modern processes such as digital printing and laser cutting. The result is a menswear language that references suiting, streetwear, and sportswear, while remaining authentic to his own style—respecting tradition without being confined by it.